The Ultimate Guide to Sports Marketing

Hardcover: 315 pages

Publisher: McGraw-Hill; 2 edition March 21, 2001

Language: English

ISBN-10: 0071361243

ISBN-13: 978-0071361248

Product Dimensions: 9.1 x 5.7 x 1.3 inches

Shipping Weight: 1.5 pounds

Product Description
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.

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Discount: 34 %
List Price: $29.95
Price: $19.77
Updated on 5-25-2009.

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